Partner with Libraries, Win at Marketing

Building strong relationships with local businesses and organizations is critical to any library’s ability to serve its community in a successful, fulfilling way. Libraries aren’t the only ones benefiting from these collaborations, however. Let’s take a look at what is in it for local businesses, non-profit organizations, municipal departments, and the general public.

By Liz Gotauco

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Continuing to Learn, Create, and Have Fun

Today’s older adults are younger than ever. They are obliterating tired stereotypes about aging, leaving them by the side of the road as they don their cycling gear, run their marathons, travel to new locales and continue to work (for various reasons) past the usual retirement age. Lifetime Arts, Inc. has had this figured out for the better part of the last decade. They understand that active participation in the arts is key to positive aging, and that libraries are natural hosts for this kind of programming.

By Shannon K. McDonough (VIDEO)